Is strategic planning still relevant? For most development agencies I have engaged, strategic planning is merely an exercise to comply with the ‘requirements,’ a checking of the box so to speak. Some were even contented that they have a vision and mission statements as if those were the end-all in a long-term plan.
Strategic planning as a tool in organizational development allow institutions to easily adjust to the changing environment and the shifting trends in the industry. It usually starts with a SWOT (strengths-weaknesses-opportunities-threats) analysis, the basis for strategic statements that determines the directions to take, and the key activities to be implemented.
As the blueprint for action, it should guide and enable the institution to pursue its growth targets and adjust when disruptive events happen. Despite having a strategic plan, there are institutions that are dislocated and finding it hard to cope when the environment changes. Being caught unaware when change happen is an indication that something is wrong with their plan. Five of the common blunders in strategic planning are discussed in this article.
1. Erroneous internal assessment. If the staffs are primarily responsible for evaluating the strength and weaknesses of the institution, partiality and personal biases usually cloud the results. Some staffs will tend to hide the weaknesses as it may reflect on them, or deflate the weaknesses in such a way that it will not reflect too bad on them. Strengths are also padded to offset the glaring weaknesses. In the end, you look at the mirror and be surprised when you cannot recognize the image reflected in it.
2. Misreading the external environment. A comprehensive picture of the environment, including future trends, is one of the vital elements in planning. Internal experts can provide their own reading of the environment, but it is also necessary to get opinions of external industry experts. It would also be helpful to get resource persons from other industries as their movements will also affect the industry you are in. Getting the most comprehensive briefing on the trends and the directions of things will enable the institution to steer its strategies in the right direction and anticipate responses to disruptive events.
3. Failure to make decisions. Strategies are big, bold moves aimed at ensuring the institution is abreast with the latest trends in the industry. Strategic planning is the point when leadership is expected to decide and steer the institution towards further growth or adjustments in response to anticipated disruptive events. However, some leaders would rather not ‘rock the boat’ and stay on course with what is familiar and routine. And when the expected changes happen, put the whole institution into panic mode.
4. Recycled activities. There may be jargons and the latest terminologies in the document, but the activities in essence remain the same with those in the previous plans. Same activities with end-results projected in five years and divided into annual activities. Disruptive events derail these standard activities and will require special team and effort to address.
5. Reactive rather than pro-active plan. A strategic plan that does not address issues of innovation and disruption is a poor plan. The wind of change will easily sweep away the institution without a pro-active plan.
There is a saying that goes, ‘if you fail to plan, you plan to fail.’ It is the same if you have a flawed plan.